Tribune/Nathan Orme - The city of Sparks’ new logo, which is already appearing on city gateway signs, is part of the city’s efforts to rebrand itself under the phrase “something is always happening” in Sparks.
The 3 p.m. meeting kicks off with a presentation from the city’s Brand Leadership Team on Sparks’ effort to rebrand itself. The BLT, as it is called, will update the council on the city’s new logo as well as its push to market Sparks as the place where “something is always happening.”
The topic of marketing Sparks will continue as the city decides on a $44,500 contract with KPS3 Marketing for the redesign of the city’s website. The redesign would change the basic structure of the website in order to bring it out of “antiquity,” according to Sparks community relations manager Adam Mayberry in a staff report. The scope of work would include the development of a Flash homepage that highlights the BLT’s push toward the “it’s happening here” motto.
Following the website discussion, the council will turn to topics of regional significance as it discusses the city’s police services sales tax proposition. The tax, which voters will weigh in on during the November election, proposes to raise Sparks sales taxes by 0.25 percent. It would raise $3.5 million to pay the salaries of 25 additional Sparks police officers. However, even if it is approved by voters, the tax would need an act of the state Legislature to be implemented.
Today, Sparks council members will consider using the city’s one bill draft request to petition the Legislature for such a change. The bill draft request bust be submitted in September in order to make it onto the agenda of the 2011 Legislature.
In other public safety items, the council will consider the Staffing for Adequate Fire and Emergency Response (SAFER) grant. The federal grant would give the city $2.3 million with which it could hire 11 new firefighters. However, in order to get the grant, the city would have to agree not to lay off any firefighting staff for a period of two years — a promise that some city leaders feel may not be possible given revenue and expense projections in that time frame.
In the final item of the council’s regular business, it will consider City Manager Shaun Carey’s employment contract. The council will consider extending Carey’s employment contract until July 31, 2012.
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