Artown Executive Director Beth Macmillan and Board of Directors Chairwoman Jennifer Mannix help introduce the 15th anniversary year of the community art festival, which begins July 1 with a opening night bash at the Aces Stadium and ends July 31 in a culmination of community events.
“Right now we have more than 400 events that we’ll bring into the area,” Mannix said. “We couldn’t do it without our partners, who allow 60 percent of the event to be free. That is eight unique events a day.”
Macmillan said Artown 2010’s events come from diverse cultural backgrounds as well as artistic mediums, including Bollywood performers, dance troupes joining with the Reno Philharmonic as well as Steve Martin and Steep Canyon Rangers as a post-season encore performance.
“We are pairing the Reno Philharmonic with the Diavolo Dance Theater,” Macmillan said. “Pairing live music with dance lends to an almost cinematic event.
“Sixty local children will perform ‘King Arthur’s Quest,’ ” Macmillan added. “And on Oct. 5, Steve Martin will perform for an the encore series. We all know Steve Martin as a comedian, but did you know he’s won four Grammys for his bluegrass album?”
Macmillan said Artown 2010’s lineup is filled with a wide range of things to do, including events for all ages and family-friendly shows, movies in the park, musical performances and even additional festivals.
“We have a variety of culture events and art events and festivals within the festival,” Macmillan said, which includes the Basque Festival, Art Paw & Bark Festival and the Gospel Festival.
With 14 years of events under Artown’s belt, the organization hopes the 15th year is just as successful.
“In the first years we’ve estimated we’ve had 2.24 million attendees and an economic impact of $100 million,” Mannix said, adding she believes this year’s event has just as much of a draw.
In addition to announcing the Artown calendar of events, Mannix said this year’s event will keep people connected with a new iPhone application. Macmillan said the organization is working on an app for the Blackberry, as well.
The app includes a calendar that is searchable by day or by typing in an event name. It includes information about each event such as time and location as well as a map to guide people to the event. The app also includes information about Artown and gives users the ability to donate to the organization.
“Announcing Artown’s 15th anniversary makes me proud to acknowledge the technological advancements,” Mannix said. “You can have Artown in the palm of your hand.”
The free app is currently available for download at the iPhone app store.
Also unveiled at the press conference was the 15th anniversary Artown poster, which was created by Zoltan Janvary, a local mixed media artist who was selected by a committee of local arts representatives to create the piece.
For more information about Artown, including the complete events calendar, visit www.renoisartown.com.