RENO –– Reno Police officers said in a release that they are saturating busy shopping areas in the community throughout the holiday season to thwart criminals who may be shopping for their next victim.

Beginning Nov. 14, Reno police increased their presence at shopping areas with both uniformed and plain-clothes officers, as well as members of the Reno Police Department’s Senior Auxiliary Volunteer Effort (S.A.V.E.). The Reno Police Department’s mobile command post is also moving to various shopping locations throughout the holiday shopping period, serving as a reminder of increased police presence.

The Reno Police Department is reminding area residents that using caution and following a few tips for holiday shopping can help reduce the chance of becoming a crime victim. Shoppers need to keep in mind that criminals are constantly surveying for an opportunity to commit crimes, such as looking for a running vehicle, an unsuspecting shopper who leaves their purse in the shopping cart for a few seconds or an individual who leaves their packages in plain sight in the backseat of their vehicle.

Being observant and aware of surroundings is also a proactive approach to reducing the risk of becoming a crime victim because criminals thrive on lack of witnesses, distracting victims and minimal risk of being detected.

The Reno Police Department is also reminding residents of the importance of personal safety and security especially during the holiday shopping season when seasonal crime rises due to increased numbers of shoppers and increased opportunities for criminals. Colder weather and longer hours of darkness can also be factors.