“This will be our eighth year in a row participating in the Lee National Denim Day and we put our own twist on it,” communications supervisor Suzy Rogers said. “Unfortunately, I can say that all of our lives here in dispatch have been personally touched by cancer. What better way to help than by allowing our staff to wear blue jeans instead of their regular uniform pants. In order to allow all of our shifts to participate, and raise more money, we celebrate Denim Day all week.”
Dispatchers and call takers at the regional 911 and dispatch center are also allowed to wear any ‘Pink Ribbon’ shirts with their jeans in lieu of their uniform shirts, if they desire.
Lee National Denim Day is a grassroots program that has raised more than $75 million for breast cancer research by simply asking the nation to put on their jeans for a $5 donation to the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF). Last year, Reno’s EComm employees raised $625 and will strive to exceed that amount this year, Rogers said.
This year the program will also benefit the personal foundation of the 2009 Lead Ambassador: actress Christina Applegate’s the Right Action for Women Foundation.
Participants in the fundraising event are encouraged to wear denim in exchange for a minimum $5 donation per day. Funds raised are used by the EIF for research.
To learn more about the projects funded by Denim Day, visit www.denimday.com.
Reno’s Regional Emergency Communications Center (ECOMM) handles an average of 32,000 calls per month, in addition to providing 911 emergency call center services. The center provides emergency radio communications for the Reno Police Department and Reno Fire Department; Sierra Fire Protection District; Washoe County Sheriff’s Office and Search and Rescue teams, and the Washoe County HASTY Team; Washoe County Alternative Sentencing Program; University of Nevada Reno Police Department; Truckee Meadows Community College Police Department and City of Reno Marshals.

