Carson City — The Nevada Arts Council is sponsoring “Community Conversations” across Nevada this year to explore the state of the arts and to hear about the needs of communities, artists, organizations and educators. This process will provide valuable information from both the arts industry and the public that will help the Arts Council shape “Values and Visions: A Cultural Plan for Nevada 2010-2015.”
One such event will be held on Oct. 29 from 6 to 8:30 p.m. in the California Building inside Idlewild Park, 1000 Whitmore Lane in Reno.
A Values and Public Comment Survey will be available in mid-October on the Nevada Arts Council Web site at www.nevadaculture.org. Input from citizens is extremely important. Participants can fill out the online survey and join the Arts Council for local Community Conversations to share thoughts with neighbors, colleagues and members of the Nevada Arts Council Board.
For a copy of the present Values and Vision Plan or if you have questions, visit the Web site or call 687-6680 in Carson City or (702) 486-3700 in Las Vegas.
UNR Child and Family Research Center achieves national accreditation
RENO — The Child and Family Research Center at the University of Nevada, Reno has achieved accreditation status under the new, more rigorous standards recently adopted by the National Association for the Education of Young Children (NAEYC) in Washington, D.C.
According to the association, only about 8 percent of preschools and early childhood programs in the country currently meet its accreditation standards. Accredited programs must meet at least 80 percent of the criteria set forth by the association in 10 areas. The Child and Family Research Center passed the stringent test, meeting 100 percent of the criteria in six of the 10 categories, more than 90 percent in three of the categories, and 84 percent in one category.
“We are very pleased that we have been accredited under the new, more stringent standards,” said Sherry Waugh, the center’s director. “We were the first center in Nevada to be accredited back in the late ‘80s, so it was very important to us that we also achieve accreditation under these new standards that demand even more of early childhood programs.”
The association accredits programs for a five-year period.
The center provides care and education weekdays for about 200 children on campus, ranging from infants to kindergartners while giving training opportunities to UNR students who are going to work in early childhood education or work with children in other professions and providing research opportunities for graduate students and others.
Nevada Commission on Tourism launches Mobile Ski Web Site
CARSON CITY — Skiers on their way to Lake Tahoe this winter are now able to access information on road conditions, ski conditions, hotel packages and ski resort information from their mobile phones at a new Web site by the Nevada Commission on Tourism, Lt. Gov. Brian K. Krolicki announced this week.
The commission has pulled together instant information feeds from various sources and created a mobile site, skitravelnevada.mobi, so visitors can access everything they need to know to visit Lake Tahoe this winter season. Road conditions are instantly updated through the Nevada Department of Transportation and ski conditions are provided by the ski resorts. All ski-and-stay packages are listed on the site, which is accessible via any Internet-equipped phone.
Mobile sites are trimmed-down versions of “regular” Web sites that can be easily accessed and viewed on a mobile phone. The mobile site is part of an innovative new marketing campaign to tout the region’s unmatched ski resorts. The Nevada Commission on Tourism worked closely with the Sierra Ski Marketing Council and area resorts to complement the entire region’s objectives for this ski season. For the first time, the Nevada Commission on Tourism has contracted with radio talk show hosts in two important ski markets to talk about winter in northern Nevada. The radio play will coincide with television commercials running in those two markets as well.
With nearly two dozen ski resorts in the Lake Tahoe area, it can be a daunting task to search for information on lift tickets, ski conditions, hotel availability and general information at each resort. The mobile site pulls “feeds” from each resort into one place that can be accessed from a mobile phone. Further, travelers who are already en route to their destination and unsure of upcoming weather or road conditions can check the latest reports to better plan their trip. The mobile site features “click to call” phone numbers that connect directly with hotels and ski resorts so travelers do not have to trouble themselves with writing or remembering phone numbers. For those who want this instant information but don’t have an Internet-equipped phone, a full version is available at ski.TravelNevada.com.
RED to share marketing strategies behind The Legends at Sparks Marina
How does a developer convince an entire region to support a project the likes of which it has never before seen or experienced, particularly at a time when commercial real estate development has stalled and the economy is quickly taking a downturn? Add to that a perception that taxpayers are footing the bill and you’ve got a communications problem the size of the development itself. This event is co-sponsored by the Reno-Tahoe American Marketing Association and the Public Relations Society of America Sierra Nevada Chapter. Plan to attend this luncheon Oct. 28 at Harrah’s Reno and be among the first to hear about the marketing and public relations strategies that are being used to garner support for and shape perceptions of the $1.2 billion, 1 million-square-foot destination retail and entertainment center, The Legends at Sparks Marina.
Attendees will hear from Dave Claflin, vice president of marketing for RED Development, developers of The Legends at Sparks Marina, on the marketing research behind the selection of Sparks as the home of its next Legends destination development – only the second of its kind in the world – and its integrated marketing communications plan that will make it a success, fulfilling promises that it will attract nearly 800,000 new visitors to the area and generate approximately $600 million in taxable sales annually.
Attendees will also learn about the marketing and public relations strategies that are helping to bring one of the largest projects the northern Nevada area has ever seen to life, including government and community relations, direct marketing, grassroots efforts and local and regional communication, and how funding for the 140-acre development was secured.
The luncheon will be held from 11:30 a.m. to 1 p.m. The cost is $20 for AMA and PRSA members, $30 for non-members and $15 for students. Registration closes at noon on Oct. 24. PRSA members and friends can RSVP by contacting Aimee Eiguren at 323-4500, or aimee@innerwestadv.com. AMA attendees may RSVP and find more information at www.renotahoeama.com. More information can also be found at www.prsareno.org.
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