4 Wheel Parts, a full-service parts maintenance shop, has moved in on Victorian Avenue in the vacant building formerly occupied by Lithia Motors in Sparks. The ribbon-cutting ceremony was held at the new store last Thursday afternoon, which invited several members of the The Chamber into the uniquely designed facility for a soft grand opening.
Store Manager Aaron Mundine, who relocated from the Las Vegas location, said 4 Wheel Parts has evolved from a single store in southern California, selling Jeep parts to a coast-to-coast chain highly involved in motorsports. Mundine said while the store primarily services trucks, what those trucks are being used for is the variable.
“We are all pretty much enthusiasts at heart when it comes to jeeps, trucks, SUVs and toys,” Mundine said laughing. “We will work on custom vehicles with monster lift kits and every day trucks doing oil changes, parts, alignments, rebuilds. We try to cover the whole spectrum whether people are racing their trucks or just hitting the roads to go to work every day.”
Mundine said the Sparks facility, located at 40 Victorian Avenue, is one of the larger 4 Wheel Parts centers in the nation and he added that the layout of the store is unique to any location. From the dramatically lit tire-and-wheel display to the full size Jeep Rubicon outfitted with snowmobile-track tires, the facility has an awe-inspiring impression on its customers.
“We have a couple different dealerships as far as size but this is a new platform we have brought out with the company as far as the interior setup and the whole look of the place,” Mundine said. “I am excited to be here at this location. There have been talks of it for a long time and for it to finally happen, and for them to pull out all the stops in the store like they did, I couldn’t be happier.”
Mundine said the attractive location off I-80 is another great perk for the store as it will call in many of the motorsport enthusiasts from around the area. Being the only 4 Wheel Parts branch in northern Nevada, Mundine said he expects to see customers in his store visiting from many surrounding areas.
“It is hard to get much better than this,” he said. “Being right off the interstate with guys running back and forth over the mountains and passes, who are going to see us here is great. We are centrally located around all the smaller cities like Carson City, Fallon, Fernley and Susanville so this is kind of a central location for a lot of off-road and jeep or truck enthusiasts. From trail riding to the desert, it is all right here.
“As far as our demographic, it is kind of a hot spot. There is a lot of traffic and we have had customers come in already saying ‘we saw you from the highway and we got off on the next exit.’”
Mundine said he is looking forward to being able to head to Lake Tahoe and Sand Mountain when he is not in the store and “taking advantage of all the things Reno has to offer.”
Len Stevens, executive director of The Chamber, said having members of The Chamber come out for the ribbon cutting ceremony is an important piece of welcoming a new business to the community.
“We want all our members to know about new businesses that are starting and who are mutual members,” Stevens said Friday. “We want to give support to one another, shop with each other, work together and really help each other locally in terms of retail and sales. We want to bring as much awareness as we can to those companies and we have found it is very beneficial.”
Stevens shared Mundine’s expectations for the Victorian Avenue location, saying that the store’s uniqueness will draw people in, as well as having continually more traffic heading to downtown Sparks. Stevens added that he was excited to have the new business move in because of the prospective jobs it will open up.
“I am excited about a new business opening because it means jobs and job opportunities and that’s what everybody is focusing. That is the most important thing we are trying to do,” Stevens said. “Jobs have a direct influence on the quality of life in this community and the more new businesses we bring here the more job additions we can bring here, and that is what we are really all about.”