The announcement came at Sparks City Hall and has been in the works for several months. Roger Brooks of Washington-based Destination Development made the presentation, which is the result of several months of information gathering and public workshops by the marketing company.
Funding for the branding campaign came from Sparks’ allotted share of local hotel room tax revenues. The city of Sparks contracted with Destination Development for an initial branding assessment in October and then again for a week of workshops and the final branding action plan. The total contract will cost the city $126,000 of the $378,000 it expects to receive in room tax revenue for this fiscal year.
For an earlier story on the city’s marketing efforts, click here.
To read more on today's announcement, check back to this site later today.
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