RENO — VizKinect, a Reno-based market research company, announced a partnership with movie producer David Zito to develop effective product placements in his new movie, “The Boogaloo Kid,” as well as a partnership with 3G Studios. VizKinect specializes in market research and uses advanced biometrics, such as eye tracking and EEG, to measure what users see and how they react. With their patented software, C.I.R.C.L.E.S., VizKinect shows what draws the attention of viewers and offers insight into consumer and movie-goer interests.

VizKinect’s involvement with Zito’s new movie is an excellent way to demonstrate the power of product placement in video media. The movie is planned for release in 2013.

“Advertising is critical to the success of this movie and maximizing the product company’s advertising expenditures is necessary, as every company or sponsor placing products in the film should be analyzed and provided data, so that the research is comprehensive and all-encompassing, making it truly revolutionary and guaranteeing the appropriate publicity and recognition for both VizKinect and ‘The Boogaloo Kid’ production,” Zito said. “My production team is looking forward to working with VizKinect, utilizing their expertise, even before shooting begins, to maximize the value we deliver to our corporate sponsors. That’s how we build the strongest and most rewarding relationship with them.”

VizKinect and Zito have secured a number of leading sponsors to fund the production of the movie that will star many well-known and leading actors and dancers in the hip-hop world. While space is still available for selected product advertisements, “The Boogaloo Kid” is expected to reach worldwide distribution with 20 million viewers.

In VizKinect’s partnership with 3G Studios and the use of C.I.R.C.L.E.S., VizKinect can show what draws the attention of viewers and offers insight into consumer and video game and gaming players. VizKinect’s involvement with 3G Studios is an excellent way to demonstrate the power of product and object placement within video media.

“VizKinect’s study report and C.I.R.C.L.E.S. video provided valuable feedback sorted by gender and age that will help us build better video games in the future,” said Larry A. Crapo, vice president of sales and business development at 3G Studios. “It also provided information on the effectiveness of our in-game advertising, which will help us make our advertising more effective.”

VizKinect’s C.I.R.C.L.E.S. program can be applied to a wide array of applications. VizKinect currently works with advertisers to determine whether their video, digital media and print ads catch attention the way they are intended.