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LIVESTRONG benefits at celebrity golf tournament
by Tribune Staff
Jul 18, 2012 | 2812 views | 0 0 comments | 5 5 recommendations | email to a friend | print
Tribune/John Byrne - San Francisco 49ers quarterback Alex Smith signs autographs on Wednesday at Edgewood Tahoe Golf Course as he gets ready for this weekend’s American Century Championship celebrity golf event. Smith is one of dozens of sports and entertainment celebrities who will play as part of the charity fundraising event.
Tribune/John Byrne - San Francisco 49ers quarterback Alex Smith signs autographs on Wednesday at Edgewood Tahoe Golf Course as he gets ready for this weekend’s American Century Championship celebrity golf event. Smith is one of dozens of sports and entertainment celebrities who will play as part of the charity fundraising event.
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Tribune/John Byrne - Former Dallas Cowboys running back Emmett Smith signs autographs Wednesday in Lake Tahoe.
Tribune/John Byrne - Former Dallas Cowboys running back Emmett Smith signs autographs Wednesday in Lake Tahoe.
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LAKE TAHOE — For the seventh year in a row, the Lance Armstrong Foundation (LAF) is the official charity of the American Century Championship celebrity golf event this weekend at Edgewood Tahoe Golf Course. The tournament will help build awareness of the LIVESTRONG Global Cancer Campaign, while raising funds for the LAF’s cancer survivorship initiatives.  Collaborating with the LAF on the 2012 tournament is a natural fit for American Century Investments, given the fact that more than 40 percent of the asset management firm’s profits go to fund research for the prevention and cure of gene-based diseases such as cancer.

Each year, dozens of celebrities from the entertainment and sports worlds converge on the Lake Tahoe course for tournament action. This week, top stars such as former Washington Redskins quarterback Joe Theismann and 48-year old Major League Baseball pitcher Jamie Moyer will be hitting the links in Tahoe to support LAF programs and services. Moyer, who has a lifetime 267-204 record, won the Roberto Clemente Award in 2003 for having as big an impact on the field as he did in community service. Theismann, Redskins record holder in passing yards, completions and attempts, was inducted into the College Football Hall of Fame after his time spent at Notre Dame.

Moyer talked Wednesday about The Moyer Foundation, which he started with his wife in 2000, and which is looking to establish bereavement camps for children. He hopes to start a camp in each MLB city to offer counseling and support to children who have lost a loved one.

“They are dealing with their grief,” Moyer said, “learning coping skills to help them move forward in their lives and remember their loved ones in a positive way. As adults it is difficult to deal with a loss, but imagine it as a child — as a 9-, 10-, 11-year old and you’ve lost a mother, a father, a brother, a sister, a grandparent, somebody that’s close to you. How do you deal with it?”

In 2010, the LAF’s program activities budget totaled more than $28.9 million. Of that, 42 percent went to education, programs and policy, 41 percent went to grants and 17 percent went to advocacy and government relations.

Some of the many programs LIVESTRONG is associated with include:

• LIVESTRONG at School, a challenge for advocates, educators, parents and others to get students involved in the fight against cancer. Research shows that 25 percent of cancer survivors in the United States have school-aged children, inspiring LIVESTRONG to create online classes to teach K-12 students about cancer in an empowering, age-appropriate way.

• LIVESTRONG Survivorship Centers, a collaborative network for cancer centers at leading medical institutions to provide essential direct survivorship services, increase the effectiveness of survivorship care through collaborative research, the development of new interventions and sharing of best practices.

• Planet Cancer, which provides a community of peer support and advocacy for young adults with cancer. Founded by young adults in their 20s, this LIVESTRONG initiative serves to connect young adults, supporting them and their unique needs while battling cancer.

Champion cyclist and cancer survivor Lance Armstrong, who has long been the face of LIVESTRONG, said the importance of having school programs and programs for young adults with cancer is essential in fight against the disease.

“We want students to know that cancer is not a death sentence,” he said. “Cancer survivors can experience a high quality of life and even achieve greatness. Cancer is a huge issue and one way or another cancer will affect almost everyone in this country.”

The LIVESTRONG Global Cancer Campaign also programs and coordinates athletic fundraising events, such as 5K and 10K runs and walks, marathons, triathlons and cycling events.

For coverage of the American Century Championship Celebrity Golf Tournament, flip to the Daily Sparks Tribune sports section.
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