RENO — The Reno-Sparks Convention and Visitors Authority will open a new visitor center at the Reno eNVy retail store in downtown Reno today.
The Reno Tahoe Visitor Center is a collaboration between the RSCVA, the city of Reno and Reno eNVy, whose owner, Scott Dunseath, saw an opportunity to get more tourists excited about Reno Tahoe USA.
“After the city of Reno allowed us to move Reno eNVy’s location to Sierra Street, I immediately noticed an increase in foot traffic and the influx of visitors, especially families coming in from out of town,” Dunseath said. “Many visitors were looking for more information on the area, and it became apparent that a visitor center could be a great benefit to the community and to those unfamiliar with Reno Tahoe.”
The 1,800-square-foot visitor center contains promotional information provided by the RSCVA, as well as other Reno-Tahoe businesses and attractions. The RSCVA will promote the new location, but the center also provides an opportunity to reach out to visitors who are already in the area.
“As the RSCVA works to create more traffic flow and bring more visitors to the area, it’s important to have an accessible location where they can find the information they need to get the most out of their experience,” said RSCVA President and CEO Christopher Baum. “This center, near popular downtown businesses and the Truckee River, is a great way for tourists to start their visit with all of the necessary information.”
The University of Nevada, Reno will also be represented, as the locally owned Silver and Blue Outfitters launches a satellite retail location within the center.
The community is invited to the grand opening of the Reno Tahoe Visitor Center from 5 to 8 p.m. today at 135 N. Sierra St., Suite C.