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‘Loser’ takes all
by Krystal Bick
Aug 20, 2008 | 868 views | 0 0 comments | 21 21 recommendations | email to a friend | print
Courtesy Photo/Grand Sierra Resort- Beck, alternative rock performer, will be playing tonight at the Grand Sierra Resort.
Courtesy Photo/Grand Sierra Resort- Beck, alternative rock performer, will be playing tonight at the Grand Sierra Resort.
It’s ironic when an artist can release a song proclaiming himself as a “Loser,” only to remain top charting and leading in innovative music styling for 15 years.

But Beck and irony go hand in hand.

For this multi-instrumental, alternative, indie rock, jazz and Brazilian mixed artist who is playing Thursday at the Grand Sierra Resort Grand Theatre, the list of accomplishments goes on and on.

Unpredictable. Unconventional. And unforgettable since he entered the music scene during the mid-1990s grunge rock movement, as a forerunner of the LA punk wave.

Acclaimed by Rolling Stone, New York Times and other musical critics, Beck is known for his juxtaposition of sounds, synthesized transitions and bluesy guitar rap riffs that are not found together naturally.

There is no one musical genre for Beck — just an avant-garde, pop culture collage of songs incorporating alternative rock with sounds of feedback, toy instruments and repeated turntable scratching.

Beck released his first major label record "Mellow Gold" with Geffen in 1994, which featured the song “Loser” reaching No. 1 on the Billboard charts. It was then Beck was dubbed as the voice of the slacker, teenage generation, with other hit songs like “MTV Makes Me Want to Smoke Crack” only bolstering his edgy, punk appeal.

Since then, Beck has released 11 top charting albums, including his most popular and mass acclaimed album "Odelay" in 1996. "Odelay" featured many radio hits like “Where It’s At,” “Devil’s Haircut,” “Jack-Ass” and “The New Pollution,” with “Where It’s At” winning Beck a Grammy for Best Male Rock Vocal.

His steam did not stop there as other follow-up albums like "Midnite Vultures" cemented his place as a versatile artist, taking on R & B, funk and country sounds, still with an alternative rock twist.

One critic from Pitchfork Media applauded "Midnite Vultures" saying, “Beck wonderfully blends Prince, Talking Heads, Paul’s Boutique, ‘Shake Your Bon-Bon’ and Mathlete on 'Midnite Vultures,' his most consistent and playful album yet.”

Beck’s stage presence and antics have also broken ground, dazzling many with his ability to put on an enthralling live performance, a Rolling Stone critic noted. At his performance in Madison Square Garden in 1996, a band of wooden marionettes with instruments joined Beck on stage, playing along with the music.

As the Rolling Stone review called the show “stellar,” it later applauded Beck’s performance saying, “Unlike a lot of acts who use sophisticated studio trickery and end up sounding flat, Beck makes his tunes sound just as good in a live setting.”

Having cited his musical influences as including The Cars, Bob Dylan and Sonic Youth, Beck joined the ranks of his admired musical greats: Rolling Stone named "Odelay" Album of the Year and he has played at the ultimate rock festival, Lollapolooza.

And now with his latest album, "Modern Guilt," being named a “retro-contemporary fusion for the ages” by USA Today, Beck has long since proved himself as anything but a “loser.”

Tickets are $42.50 and can be purchased by calling the Grand Sierra Resort at 789-2000 or by visiting

The show begins at 8 p.m. with opening act Devendra Banhart.

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