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Two groups join to do Nevada market research
by Tribune Staff
Apr 20, 2012 | 1060 views | 0 0 comments | 5 5 recommendations | email to a friend | print

LAS VEGAS — Market research and economic analysis firm Applied Analysis announced Thursday it has entered into a formal operating agreement with Discovery Research Group to form Discovery Nevada to provide a broad array of primary market research services, including consumer sentiment surveys, web panel analyses, social media analytics, interactive focus groups and intercept surveys.

Discovery Research Group and Applied Analysis have collaborated on dozens of projects over the past five years. The creation of Discovery Nevada reflects the companies’ belief that a local presence is needed not only to develop business opportunities but also to capitalize on Nevada’s unique ability to draw more than 50 million visitors from around the world annually.

Founded in 1987 and headquartered in Salt Lake City, Utah, Discovery Research Group has conducted more than one million telephone interviews over the past two years from its more than 600 call center stations located throughout Utah, Idaho and Colorado. Discovery Research Group also conducts Internet-based data collection from administering web panel research to social media data mining. The company’s president, Vaughn Mordecai, currently serves on the national board of directors for the Market Research Association.

During 2012, Discovery Nevada will be undertaking a number of independent research efforts demonstrating the range of the company’s abilities and providing meaningful information for Nevada business owners and policymakers. Topics will include tourism industry amenity rankings, local consumer confidence and regional policy considerations. For more information, visit


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