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American Lung Association in Nevada lauds CDC’s ‘Former Smokers’ campaign
by Tribune Staff
Mar 17, 2012 | 672 views | 0 0 comments | 3 3 recommendations | email to a friend | print

RENO — The American Lung Association in Nevada commends the Centers for Disease Control and Prevention’s (CDC) “Tips from Former Smokers” media campaign and applauds the Obama Administration for its leadership on smoking cessation with this groundbreaking national media campaign on the health effects of tobacco use.

Last week’s release of the 31st U.S. Surgeon General’s Report, “Preventing Tobacco Use Among Youth and Young Adults,” revealed that mass media campaigns are one of the most effective ways tobacco use can be reduced. These campaigns have the effect of prompting smokers to quit and discouraging youth from starting.

The CDC’s hard-hitting media campaign profiles real people who are living with smoking-related diseases, including amputations from Buerger’s disease, throat cancer, stroke, heart attack and asthma.  This ad campaign is a proven approach to encourage current smokers to quit and prevent America’s youth and young adults from starting.

“We want to thank these individuals for publicly sharing how smoking has shattered their lives so that others may learn from their tragic experiences,” said Amy Beaulieu, director of Tobacco Control Policy at the American Lung Association in Nevada. “This media campaign is long overdue, is powerful and will have a significant impact on reducing tobacco use.”

The ads will air nationwide, primarily on television, but also via radio, print, online and out of home placements. CDC is strategically increasing coverage of the ads in parts of the country with the highest number of smokers to maximize visibility and effectiveness among its target audience.

The Lung Association in Nevada commends the CDC for creating an ad, in both English and Spanish that encourages parents to ask people not to smoke around their kids. The Lung Association recently released a health disparity report on the burden of asthma among the Hispanic population, and is confident the Spanish-language ad will help reduce this health disparity. 

For help with quitting smoking or for additional questions about lung health, call the American Lung Association’s Lung HelpLine at 800-548-8252.


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