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New handbook helps artists boost success
by Tribune Staff
Feb 27, 2012 | 847 views | 0 0 comments | 3 3 recommendations | email to a friend | print
CARSON CITY — Marketing art forms such as dance, music, food and folk crafts is now as much about economics as education and preservation of traditions.

To help artists take control of their career trajectory and boost financial success, the Nevada Arts Council has just released its first ever “Handbook for Nevada Folk and Traditional Artists,” providing concrete advice in plain language and small bites for artists who buy materials, sell products and contribute to local economies.

The 120-page handbook is a helpful, easy-to-understand how-to guide for business practices, marketing, performing and more. Sample agreements and contracts are provided, along with a listing of Nevada resource agencies that can provide help with specific questions about how to set up a business, taxes and legal issues. The handbook offers advice for pricing work, portfolio development and social media, and discusses what artists should know about participating in fairs or festivals.

Teaching topics are included to assist artists who are interested in professional development and entrepreneurial skills. While focusing on folk and traditional arts, the handbook contains information useful to any working artist.

“The new guide offers artists help in making informed choices about when, where, how and for what compensation they will demonstrate, perform and sell their art,” said Patricia Atkinson, Folklife Program coordinator for the NAC, who researched and wrote the handbook. “Materials are designed to help artists take control of the public presentation of their traditions and share in the profits.”

More than 60 full-color photographs illustrate diverse and active cultural art in Nevada, including silver engraving, Western saddle making, Mexican ballet folklorico, Japanese koto music and Hawaiian hula dancing.

The handbook is available free online at and also comes in a printed booklet available for $14.95 plus $2 shipping and handling at

For information, contact NAC at 687-6680.
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