Entries were judged on overall accomplishments, with measurable outcomes heavily weighed in addition to judging on overall creativity, quality of content, design, production and budget.
Judges for 3CMA Savvy Awards are local government professionals and persons from the professional, consulting and academic communities who are highly knowledgeable in marketing and communications.
The primary goal of the city of Reno social media program was to leverage a very small staff and budget by using free social media tools in order to continue to facilitate citizen interaction with their local government
The city of Reno can be found on Facebook, Twitter, YouTube, LinkedIn, Flickr and the Around the Arch Blog. Visit www.reno.gov for easy access to the social media pages.
3CMA also presented its first Communicator of the Year Award to Reno Assistant City Manager Kevin Knutson.
Nominees for the award were judged on qualities such as leadership, innovation and strategic planning, ethics, quality of their work and contributions to 3CMA.
According to 3CMA, “Knutson, who has 20 years of experience with city governments, was the unanimous choice of the judging panel. He was selected for demonstrating that communications and marketing are essential to open, accountable and effective local government. He has excelled in strategic planning and the implementation, integration of communication and marketing in city management, use of dynamic communications tools and commitment to transparent and open governance.”