The bank is launching its “Nevada State Bank $20K Giveaway: You Vote, Schools Win” campaign on Facebook beginning Aug. 21. People are encouraged to vote for their favorite Nevada public school. Three prizes will be awarded to the top three vote getters. The first prize is $10,000, second is $6,000 and third is $4,000.
“Social media has become our communication pathway with our communities, so we thought it fitting to use it for our next big outreach,” said Craig Kirkland, executive vice president and director of retail banking for Nevada State Bank. “Supporting education has always been a top initiative for Nevada State Bank. Literacy in particular is our passion, but we know Nevada’s schools need funds now more than ever. This promotional campaign not only highlights our dedication to the schools, but also enables entire communities to rally around their schools and show their own support.”
The campaign runs from Aug. 21 to Oct. 14. Voters can log onto Facebook and “like” the Nevada State Bank page, which will then take them to the voting page with a drop down menu of all Nevada public schools. People can vote once per day and voting is open to anyone with a Facebook profile. Parents, teachers, relatives, booster clubs, business partners — anyone who meets the Facebook requirements — can join the effort to earn their school a piece of the $20,000 giveaway.
Weekly updates will be posted on the Nevada State Bank Facebook page, but rankings can truly change in a blink.
“Call your friends and family — send the link — tell them you need their help to make your school the winner,” Kirkland said. “Social media is one of the fastest ways to reach out to your network — we’re excited to see our schools benefit through that same technology.”
The winning schools will be announced the week of Oct. 24 in honor of Nevada Day.
Complete promotional e-kits are available by sending a request to firstname.lastname@example.org.