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Make your own commercial, win your own weight in beer
by Tribune Staff
Mar 25, 2012 | 919 views | 0 0 comments | 6 6 recommendations | email to a friend | print
RENO — Great Basin Brewing Co. announced Friday that it is seeking aspiring filmmakers across the Silver State to submit entries for a 30-second TV commercial. Dedicated to being “the people’s brewery,” the call for entries is intended to involve the community and brewery patrons in the fun, creative process of building their hometown brewery’s brand image. 

“We often receive videos from our customers that are very entertaining,” said Tom Young, owner of Great Basin Brewing Company. “We think there are a lot of people out there wanting an outlet to showcase their talent, humor and creativity, so why not give them one? And besides, who knows more about our beer than our loyal patrons? We are very excited to see what people come up with.”

The brewery, with locations in Reno and Sparks, welcomes any entry that is interesting, cool, humorous or absolutely ridiculous. Amateur videos are encouraged. Production quality will not play a factor in the selection process, as Great Basin Brewing Company reserves the right to edit, re-shoot or combine concepts as deemed necessary. The winning entry or entries will represent the brewery, as needed, via broadcast television and/or online media. Entries will be accepted on DVD at the Sparks location at 846 Victorian Ave. from April 1 through 30.

Winners will be announced and awards presented at The Sudsies, a red carpet ceremony on May 13 at the Sparks brewery. The grand prize winner will receive their weight in beer, a $100 gift certificate to Great Basin Brewing Co., website credit and bragging rights. Second and third place winners will also be selected and eligible for prizes.

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